Leal — Spanish for loyal · Real estate support
Skip the resume pile.
Get a real estate assistant who stays.
We hand you pre-vetted, real-estate-trained assistants from Latin America. You interview them and pick one, and we handle the contract and payment. They take over the admin, marketing, and transaction work that eats your week, at a fraction of a local hire's cost.
You're early — which means direct access to your assistant, a say in how the service is set up, and pricing built around your office, not a rate card.
- Dedicated assistant, not a shared pool
- Real-estate-exclusive — no generalist VA training gaps
- Clear boundaries around licensed activity, by design
The real cost of doing it all
Every hour on paperwork is an hour you're not selling — or home. Contracts, disclosures, MLS updates, follow-up emails — none of it closes deals, and all of it still has to get done. Most agents don't skip it. They push it to the only time left: after showings, after dinner, after the kids are asleep.
In real estate, if you don't have an assistant, you're the assistant.
Five roles, one dedicated assistant
Most offices mix and match. Your assistant can cover one lane or blend two or three as the workload calls for it.
Administrative Support
- Inbox management & triage
- Calendar management & scheduling
- CRM data entry & contact upkeep
- Contracts & documents from your templates
- Phone answering & message-taking
Marketing Support
- Listing descriptions & MLS input (agent-approved)
- Coordinating photographers & showings
- Flyers, postcards & social graphics
- Email newsletters & drip campaigns
- Market research — comps & pricing trends
Transaction Coordination
- Tracking every deadline & contingency date
- Coordinating lenders, title, inspectors & appraisers
- Scheduling inspections, appraisals & walkthroughs
- Document management, contract to close
- Post-closing wrap-up & compliance files
Compliance Coordinator
- Transaction file audits for missing documents & signatures
- Checking files against your brokerage's compliance checklist
- Chasing agents for outstanding paperwork
- Tracking license renewals & continuing-education deadlines
- Organized, audit-ready digital filing
SOI & Gifting Coordinator
- Building & maintaining your mailing lists
- Client & referral gifts, ordered and sent on time
- Closing, anniversary & birthday touches
- Handwritten notes, cards & direct mail
- Referral thank-yous & sphere-of-influence follow-up
Four steps from "I'm buried" to "it's handled"
You choose who joins your team. We take care of the sourcing, vetting, contracts, and payments so you don't have to.
1Intro
A short call about your listings, your transactions, and what keeps you up at night. We turn that into a clear role.
Day 12Match
We hand-pick pre-screened candidates for fit, English fluency, and real estate skills. You don't sort through a stack of resumes.
Within ~1 week3Interview
You meet the finalists and choose the one who fits. If none of them do, we go back and find more.
Your schedule4Onboard
We handle the contract, payments, and real estate workflow training. You set their priorities, and we check in so it stays on track.
Live in ~2 weeksThe consult is free, and you'll know exactly what it costs before anyone starts.
Book a Free ConsultReal estate is a relationship business. Your support should be a real person.
Your clients can tell when they're talking to a chatbot, and in a deal worth hundreds of thousands of dollars, that erodes trust. Your Leal assistant is a real person who knows your name, your clients, and how you like things done.
We named the company Leal, "loyal," because turnover is the hidden cost of hiring help. Every time an assistant leaves, you start over. We build to prevent that.
We hire for the long haul
We screen for commitment and fit as well as skills, and we look for people who want a career, not a gig.
Real estate training from day one
Your assistant already knows how a transaction works, so you're not teaching the basics.
We stay involved
We check in regularly with you and your assistant, so small issues get fixed before they turn into a resignation.
Two ways offices work with us
Same real-estate-trained assistants, same scope — the value just lands differently depending on whether you're staffing an office or running your own business.
Equip every agent with support — without adding headcount
Admin overload is one of the top reasons agents burn out or drift to another office. Built-in support isn't just a perk — it's a production and retention tool you can point to in every recruiting conversation.
- Equip your whole roster, not just top producers
- A recruiting & retention edge other offices can't offer
- One point of contact for you — we manage each VA relationship
- Scales with your headcount, with none of the employer overhead
Get your evenings — and your selling time — back
You didn't get into real estate to spend nights on paperwork. A dedicated assistant takes the admin, marketing, and transaction work off your plate so your hours go back to showings, prospecting, and clients — where they actually pay off.
- More hours for showings, prospecting & client relationships
- No more finishing paperwork after the kids are in bed
- Scale up for a busy season without hiring an employee
- Same real-estate-trained support, solo agent or small team
What the same role costs to hire locally
Local market salary benchmarks for the three roles above — before payroll tax, benefits, and onboarding, which typically add another 25–40% on top of a W-2 hire.
A LATAM-sourced dedicated assistant is priced to make sense against those numbers — well below a local hire's fully-loaded cost, without the recruiting, onboarding, or turnover risk. Tell us what you need covered and we'll build a number around your office.
Sources: Salary.com and ZipRecruiter aggregator estimates (Administrative Assistant, Real Estate Transaction Coordinator, Real Estate Marketing Coordinator). Directional estimates, not a formal wage survey.
Built around the line, on purpose
Your license is yours. Our assistants support the work around it — they're trained on exactly where that boundary sits, so you never have to wonder.
What your assistant handles
- Administrative & inbox/calendar support
- Scheduling — showings, inspections, closings
- Marketing execution & listing input
- Transaction paperwork & deadline tracking
- Comps & market research
- Compliance file checks & document chasing
- Mailing lists, client gifts & referral thank-yous
What stays with you
- Negotiating contract terms
- Pricing or valuation opinions
- Cold-calling to solicit prospects
- Representing themselves as your license
Started by someone who's run revenue teams, not a VA marketplace
Leal Assistant was founded by a sales and revenue executive with over 20 years leading go-to-market teams. After two decades of relying on operators who made the work run, we built Leal Assistant to bring that same discipline — vetted people, clear scope, real accountability — to real estate offices that need the same thing.
We're a US-based company, not a faceless national marketplace. You'll have a real person to call when something needs fixing.
Tell us what's eating your week
A few lines is plenty — we'll follow up with what a dedicated assistant would look like for your office.
Where we are
Based in: the United States
Currently serving: US brokerages & teams
Looking for work? ¿Buscas trabajo?
Bilingual and interested in a long-term career in real estate support? We'd love to meet you.
Apply to join →